Beenokle Brand Guidelines
A comprehensive guide to our brand identity
Introduction
Welcome to the Beenokle brand guidelines. This document has been created to ensure our brand is represented consistently across all platforms and communications. Our brand identity embodies our commitment to creating thoughtful tools for creative minds.
These guidelines should be followed by anyone creating content for or representing Beenokle, including employees, partners, and external agencies.
Logo
Primary Logo
Beenokle
Our logo is a clean and simple wordmark, representing our minimalist approach to design.
Clear Space
Always maintain clear space around the logo. The minimum clear space should be equivalent to the height of the lowercase "e" in Beenokle.
Improper Use
Beenokle
Don't distort the logo
Beenokle
Don't change the typeface
Beenokle
Don't add effects
Typography
Primary Font: Source Code Pro
abcdefghijklmnopqrstuvwxyz
0123456789
Source Code Pro is our primary font, used across all platforms and communications.
Font Weights
Use for large body text and subtle text elements
Use for body text and general content
Use for subheadings and emphasis
Use for headings and strong emphasis
Colors
Primary Colors
Primary
#050a19
Secondary
#282828
Accent
#3a86ff
Neutral Colors
Background
#ffffff
Border
#e5e7eb
Shadow
rgba(0, 0, 0, 0.1)
Iconography
Our icons are simple, clear, and minimalist in style. They should communicate their meaning intuitively without requiring supporting text when possible.
Icon Style
- Use simple, clean lines
- Maintain consistent stroke weights
- Avoid unnecessary details
- Use rounded corners for a friendly appearance
Tone of Voice
Our voice is thoughtful, clear, and respectful. We aim to convey complex ideas simply without being condescending. Our voice reflects the mindful nature of our products.
Voice Attributes
Thoughtful
Consider the user's needs and context in all communications
Clear
Express ideas directly and plainly, avoiding unnecessary jargon
Respectful
Address users as peers and equals, never talking down to them
Calm
Maintain a serene, measured tone even when discussing complex topics
Usage Guidelines
Permissions
Prior written consent is required for any use of Beenokle branding elements by third parties. Please contact us for approval before using our brand assets.
Contact
For questions about these guidelines or to request permission to use Beenokle brand assets, please contact brand@beenokle.ru